Saturday, 8 December 2018

Affiliate Marketing - Done The Right Way

Whenever a person has a good virtual real-estate such as a blog, a website or even something such as a YouTube channel then you can definitely expect to have some affiliate marketing scheme in place. Many such online entrepreneurs have gained their riches through the wonderful world of affiliate marketing. Having said that, it is important to remember that it is not at all easy to succeed in the world of affiliate marketing mainly to due the vast number of factors it depends on and also the heavy competition that lies in this field of earning money online.

So what constitutes as a good virtual real-estate?

A good virtual  real-estate would be one that would attract a large number of like minded people or targeted audience as we say in this field. First of all it is really important to have a large number of people visiting a blog, website etc in order for Affiliate marketing to work. This is mainly because the conversion rates, which I will talk about later, are low and hence large numbers are required. Secondly, we need a targeted audience who are all looking for something in the same niche. If a niche is not created, then it is very hard to create a targeted affiliate marketing scheme.

What is Affiliate Marketing?

I just told you about the things that are necessary for affiliate marketing to work, now I will just give you a brief about what affiliate marketing is actually about.

Affiliate marketing is the process of you promoting an affiliate's service or products to your audience and then in return for sales, you get a part of the profits in terms of commission. It is as simple as that. Whenever someone buys a product or a service from a link that you have provided, you get some part of the earnings in commission.

How to go about Affiliate Marketing the right way?

So first of all what we need to do is set up our foundation, a place where we can drive a targeted audience towards. This can be a blog, a website or even a YouTube channel or eBook etc. Our content must be so compelling that a large number of people would want to access it not just once, but they must come back to it again and again.

The importance of good content is clearly seen by the fact that there is a lot of competition in the field and any dull or unsatisfactory content would be drowned out in this huge competition.

Once we have a good foundation where a lot of targeted traffic is being pushed towards, then we need a well targeted affiliate scheme. For example, if we have a website about raising domestic animals, we cannot have an affiliate link for buying mobile phones on it for the simple reason that people have come to that website to know about raising domestic animals and are not interested about mobile phones.

Instead we need to have an affiliate lead that is related to the topic of our website. For the domestication of animals website, we need to have an affiliate that sells say, domestic feed? or provides some medicines for domestic animals. This would lead to large number of conversions and a large number of conversions would lead to a large amount of commissions.

The other aspect here would be to endorse or give leads to products and services that are of good value and are reputable. This is because you are putting your reputation on the line when you are endorsing some product or service through an affiliate link.

Continuing with our example, if a person who visits our domestic animals website and buys some domestic animal feed, then due to poisoning or adulteration his animals are affected after consuming the feed which was bought through our endorsement, then do you think he would visit our website ever again, let alone buy anything from leads again?

Therefore it is very much necessary to ensure that we are doing business with good affiliate schemes which are reputable and will give good results to the consumers rather than try to push a one time sale so that we get some quick cash.

This principle will help affiliate marketers as well as the consumers in the long run and hence it is an effective long term strategy that is a must for marketing affiliates the right way.

So these are some of basic things you need to keep in mind while going about affiliate marketing. A detailed look into all the factors that would help in doing this the right way will be put up in the further posts so make sure you bookmark this blog and return to get the in-depth knowledge about affiliate marketing.

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Meet the Author

Gautham A S

Gautham A S is a personal tech columnist and blogging expert at TechGau.Org, one of the leading Tech, How-To and Blogging Tips blogs in the world..