Friday, 22 June 2012

Tips for Effective Social Media Marketing

These days, in order to be a real success in business, you need to concentrate not only on a great SEO optimized website but also on your social media strategy. Your marketing is what will make your business a success, and by following the top tips for effective social media marketing, you will quickly see the returns on your business.
Social Media Marketing
If you are unfamiliar with the Internet and how it is used as the most powerful selling tool around, then you will need to take the advice of the experts who were born into the computer age. Surely you will have heard of Facebook, and with over seven hundred and fifty million active users, there are few people who haven't. Successful media marketing however is not just about opening a Facebook account or following someone on Twitter; it is about putting you in the limelight and selling yourself on a global scale.

1. Familiarize yourself with social media sites Facebook may be the most talked about social media site, closely followed by Twitter, but they are far from being the only sites around. As well as these giants, you can use MySpace, LinkedIn, StumbleUpon and even YouTube to market yourself and your firm or product. With over a billion regular users of social networking sites, you need to realize just how important it is to familiarize yourself with the different options and utilize them to promote yourself successfully.

2. Plan your marketing strategy Just as with traditional methods of marketing such as banners or paper publications, you need to plan your social media marketing strategy, taking time to ensure that you utilize the sites to their full. Many people have become over excited about the wealth of new opportunities around, this resulting in them diving in head first with no plan. For effective marketing, you need to plan and learn ahead so that you will be able to cope with the time you need to devote to your sites as well as the way in which you will manage them.

3. Success comes from preparation as there is a wealth of different social networking sites to choose from; you need to decide which one to use. There is no point opening accounts with all sites as you will not have time to use them all to their full potential. Research your options, look at the user age ranges as well as the nature of the sites and compare them with your product or service. Then confidently open appropriate accounts, sharing relevant information with people who will actually be interested in your content.

4. Promote yourself honestly and in the best light possible Social media marketing is about selling yourself globally, so always sell yourself in the correct light and be totally honest about what you write; one negative tweet could bring your business crashing down. If you intend to sell yourself with video such as on YouTube, make sure you look your best and you prepare your shoot as professionally as possible. By following these effective social media marketing tips, you will see your business grow and flourish in a way that only a decade ago was not possible. Social media marketing is the future, so follow these tips today and you won't get left behind.

Also Read - SMS Vs Email Marketing

Author: Ludwing Hernandez, Social media Writter and guest blogger enthusiast. Follow him @ Mezee
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Gautham A S

Gautham A S is a personal tech columnist and blogging expert at TechGau.Org, one of the leading Tech, How-To and Blogging Tips blogs in the world..