Sunday, 29 April 2012

Google 'Penguin' Algorithm Update Battles Web Spam

Google Penguin Algorithm Update

After April 24th-26th we saw an update in the search engine algorithm called Google 'Penguin' Algorithm, which has been done to battle web spam.Here is the official word on the new algorithm update.
In the next few days, we’re launching an important algorithm change targeted at web spam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted web spam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.
Check the analytics of your site traffic to see if your website is receiving lesser traffic or not.If your site is getting lesser number of unique visitors and page views since April 24th, then you have most certainly been penalized in accordance to the Google 'Penguin' Algorithm update.

Our Tech Blog has actually come out better after the Google 'Penguin' Algorithm Update, as we are seeing about 30% hike in traffic stats since April 24th, which means Google trusts this site.

If you feel your site has been wrongly targeted as spam by the Google 'Penguin' Algorithm Update, then you can contact Google about it and ask them to reconsider their action here.

Here are some of the reasons for which you may have been penalized by Google 'Penguin' Algorithm Update-

  • Serving Duplicate Content.
  • High Keyword Density, over 20% or so.
  • Sending automated queries to Google.
  • Virus and Malware Hosting.
  • Less Content, More Ads.
  • Selling Text Links.
  • Using Black Hat SEO tactics.

You can integrate ads on your website in accordance with the Above the Page Fold Algo, which will make sure that you are in compliance with Google Quality Standards.

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Gautham A S

Gautham A S is a personal tech columnist and blogging expert at TechGau.Org, one of the leading Tech, How-To and Blogging Tips blogs in the world..